Before you hire a publicist, you need to know exactly what they do and what they don’t do. This way you can avoid any sort of confusion and disappointment.
A publicist is not a replacement for an agent. They can’t get you work. That’s the agent’s job. In fact, there is even a law prohibiting anyone but an agent from booking you work.
A publicist works to help you build your brand and indirectly that can help you get more work. Not because they actually book you work but because the more well known you are, the more producers will want to hire you.
In addition, the more famous you are, the more you can charge for your scenes. When a performer is first starting out, they can’t command the same rates that say someone like Alexis Texas can get for a scene. Why? Well because obviously the new girl isn’t as famous as Alexis Texas is. Alexis Texas is famous as fuck and has a huge fan base. So of course anyone who wants to work with her will have to pay more for her services than with the average new girl starting out in porn.
It works the same way in porn that it does in Hollywood. The more famous you are, the more money you are going to make per movie. It’s just that simple.
And that’s where having a good publicist comes into play. A publicist will work with you to get your name out there.
- They will send out press releases about projects you’ve been working on.
- They will get you interviews with websites, industry magazines and radio stations.
But anyone can write a press release. It’s not all that hard. But an established, trusted industry publicist can get it seen and posted on sites that matter.
A press release being sent out to just AVN or XBIZ won’t get much attention. The goal is to get it on 10, 20, or even more sites. An established publicist will have a database of contacts to ensure any press release you send out is sent to all the right people.
A good publicist understands the value of his or her services but also the market value. This isn’t 2006. You can’t go around trying to pawn off your services for thousands of dollars a month. Times have changed and while having a good publicist can help anyone’s career — in our industry it’s just not worth paying those inflated rates.
Another thing a publicist does is give you advice on branding and marketing that brand (yourself). He or she will have actual experience in the adult industry and be able to guide you on what may or may not work for you.
I’ve been in this industry for 20 years now. I know what works and what doesn’t. I know what it takes to be a star. I know what you have to do grow your brand.
You have to set goals and then work towards achieving those goals. Your publicist should be there to help you do that.
It doesn’t matter if your goal is to be the next AVN Female Performer of the Year or to break into mainstream and land some roles on reality TV or even a movie.
If you want to achieve a goal, you first have to define what it is that you want in the first place and then work with someone who has years of industry experience to make that goal a reality.
Any bozo can churn out press releases. Don’t fall victim to wasting your money just for that. Real PR is about so much more than that.